The world of e-commerce has grown exponentially in the last few years. In fact, according to Lemonstand, e-commerce was already a $1.6 trillion market by the end of 2015. That being said, there’s no shortage of professional website development mistakes to be made in e-commerce.
Do you know what those mistakes are? And more importantly, do you know how to fix them? Users will form an opinion of your page within 50 milliseconds of it loading, so you better have all your ducks in a row! If you’re concerned about your e-commerce site, here are three of the most common web development mistakes and what you can do to solve them.
The Problem: Long or Confusing Checkout Processes
If there’s one mistake many e-commerce sites make, it’s how they organize their checkout process. For a customer to be satisfied, they should be able to hand over their credit card information and make their purchase as soon as possible. If they can’t do that, all bets for a returning customer are off.
The ideal checkout process involves as few steps as possible. A single page for customers to enter their shipping and billing information, followed by a confirmation page before finalizing the purchase is a great model to follow. Just making pages appear shorter gives the illusion of a shorter checkout process.
The Problem: Requiring Account Creation with Every Order
Unfortunately, requiring a customer to sign up for an account before making their purchase is just another step in the way of completing their order. If anything, it’s going to discourage customers from completing their purchase.
There’s an easy solution that most website development software companies will tell you for this issue: offer account creation as an option after the checkout process has been completed. It might sound overly simple, but the truth is customers are more likely to sign up for an account if they had a good checkout experience.
The Problem: Poor Shopping Cart Design
The only thing worse than a lengthy and complicated checkout process is a poorly designed shopping cart. If your cart doesn’t allow users to easily customize their purchase, you’ve got a serious web development software issue on your hands.
An e-commerce cart should allow users to add items without leaving the page they’re on. In addition, customers should be able to adjust the contents of their cart from the page they’re currently visiting. This is something computer software companies can craft an excellent fix for!
If you find your site making any of these errors, it might be a good idea to let web development software companies get involved. Not only can they craft creative solutions to your issues, they can help you create a better foundation for the future of your business.