The latest craze (that you’ve probably seen everywhere) are chat bots integrated into web dev all across the internet. Some say these are getting out of hand, others say that they’re the most helpful things about visiting certain websites. In truth, it really depends on your industry.
When Chatbots Rock
It’s a fine line, but it’s one you have to draw in the sand and determine if it’s right for your business or not. There are certain businesses that just can’t answer every single question. You put up an FAQ, you write countless blog posts, articles, but there are still those out there that find new questions about your brand. The world’s expanding, and ideas never stop—this is normal. That’s where a chatbot comes into play.
This is especially helpful if you offer a service as opposed to just a certain type of product. When you offer unique services, you have people wondering how well they can contour to their current business or needs. You’re not always around to answer rapid-fire emails from countless prospects, but you don’t want them to turn to your competitor either. Chatbots to the rescue, 24/7, even when you’re on vacation.
When Chatbots Kind of Stink
It’s a fine line for a reason—people don’t want to be bothered. If you’re selling singular products, or all of your content is laid out on the pages to answer the questions of impending visitors, you’re pretty much covered. People don’t want to be bothered by the popup of a chatbot when they’re looking through your catalog of inventory, or trying to pick out one specific thing.
If you’re utilizing an initial popup for newsletter signups or anything else, that’s showing your customers that you’re proactive about getting signups. However, when they click off of that, see a chatbot popup, they may start to feel like you’re pushing yourselves on them. If you’re already taking an approach with popups, then it’s recommended to avoid using chatbots.
Your Industry Is Particular, Your Designers Should Be Too
Nobody has your specific business model; you’re putting a twist on your industry, but your website design isn’t matching up to the standards you set. Chatbots, no chatbots; either way, you need to engage potential customers, and get reactions from them. You need to excite, and that’s where Facet Web Design comes into play.